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SEO (Search engine optimization)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.
What
IS
SEO
?
Understand search engines
if you want people to find your business via search – on any platform – you need to understand the technical processes.
Creating and implementing
Once all the research is done, it’s time to turn ideas into action.
Researching
Research is a key part of SEO. Some forms of research that will improve SEO performance include:
Monitoring and maintaining
You need to know when something goes wrong or breaks on your website. Monitoring is critical.
Planning
An SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them.
Analyzing, assessing and reporting on performance
If you don’t measure SEO, you can’t improve it. To make data-driven decisions about SEO