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SEO (Search engine optimization)

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image searchvideo searchacademic search,[3] news search, and industry-specific vertical search engines.

What IS

Understand search engines

if you want people to find your business via search – on any platform – you need to understand the technical processes.

Creating and implementing

Once all the research is done, it’s time to turn ideas into action.


Research is a key part of SEO. Some forms of research that will improve SEO performance include:

Monitoring and maintaining

You need to know when something goes wrong or breaks on your website. Monitoring is critical.


An SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them.

Analyzing, assessing and reporting on performance

If you don’t measure SEO, you can’t improve it. To make data-driven decisions about SEO