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Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Social Media Marketing Platformes
Twitter allows companies to promote their products in short messages known as tweets limited to 280 characters which appear on followers' Home timelines.
Facebook pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, longer descriptions, and testimonials where followers can comment on the product pages for others to see.
LinkedIn, a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others.
Linkdin
Instagram can be used to gain the necessary momentum needed to capture the attention of the market segment that has an interest in the product offering or services.
WhatsApp was founded by Jan Koum and Brian Acton. Joining Facebook in 2014, WhatsApp continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world
Whatapp